Hey, I'm Samantha Joy!
Most people call me Sam or Sami for short. Samantha Joy Creative was born in 2020 amid the challenges of Covid and since then, I haven't looked back. Creating content for businesses of all calibers is something I am truly passionate about and endlessly excited by.
My mission? To sprinkle a little magic on your hospitality brand by blending stunning visuals, storytelling, and creativity to bring your unique story to life.
Let me tell you a bit about me...
After working in the hospitality industry for over 10 years, I developed a true love for the art of food and lifestyle photography and how visual storytelling is implemented into business strategy.
Armed with a Master’s Degree in Advertising and a background rich in communications, social media, and marketing, I truly understand the power of creative content in our ever-growing digital world.
By keeping my finger on the pulse and understanding the ins and outs of the hospo world - from service to staff - I work with restaurants, cafes, bars, hotels, tourism, food and beverage brands of all shapes and sizes to create visuals that connect and stand out.
My passion is all about celebrating what makes each brand special, unique, and appetising. From the intricate care of a perfectly plated dish to the ambience of your local cafe or bar is something I believe is worth seriously admiring.
Whether I’m capturing a new seasonal menu, photographing an unforgettable event or product activation, or snapping the array of personalities of your kitchen, floor, and bar staff - I’m here to make sure your brand not only looks amazing but feels representative, inviting, and resonates with your tailored audience.
When you work with me, you’re not just getting stunning visual content, you’re getting a partner-in-crime who understands the high-pressure and stressful industry inside and out - someone to listen and support your own creative ideas and visions, and an experience that is stress-free, unobtrusive, innovative, fun, collaborative, and uniquely tailored to you and your needs.
Let’s bring your brand’s story to life together. Reach out today to start creating content that captivates and connects.
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I'm excited... Aren't you?!